THE SMART TRICK OF JOSEPH PLAZO FORBES TECHNOLOGY COUNCIL THAT NOBODY IS DISCUSSING

TED Fellow and chemosensory researcher Paule Joseph unveils the concealed power of a sense that is way too normally forgotten: odor. She delves to the science powering scent — from the way it evokes memory and emotion to its opportunity for early condition detection — and advocates for that generation of the baseline check for style and smell t